Tuesday, November 20, 2012

Facebook Advertising for Small Businesses

More and more small businesses are creating Facebook pages to keep in contact with their customers and to help attract additional customers.  One overlooked feature of Facebook by many small businesses are their Facebook Ads.   Many businesses think these ads are just for large, national companies but Facebook Ads are just as effective and economical for the small business owner.

The ads work similar to Google Ad words.   The ads are typically located on the right hand side of one's Facebook page.  The best part of this is that Facebook places the ads based on what they think viewers are interested in due to their Facebook activities.  In reality, you can have one of the highest experts in the world doing your demographic research for you.

There are numerous ways for you to communicate with your customers or potential customers using Facebook ads.  You can offer promotions, sales, give away free samples or even run some type of contest or competition for a reward of some sort.   Facebook ads allows you to attract new loyal customers and increase your sales.

Another perk for Facebook ads is that it can somewhat mimic the word of mouth promotions many small businesses hope to achieve.  When one customer "likes" you or engages with your Facebook page his/her friends will see this and those customers have the ability to recommend your business and services to their friends. Facebook ads are an incredibly efficient way to advertise.  By using Facebook ads, you have the opportunity to establish  a list of customers that have the potential to remain loyal to your small business for years. Traditional advertising methods simply cannot compete with that.

Friday, November 16, 2012

Low Cost Phone Numbers

Are you starting a small business or looking for another free or cheap phone number for an organization or a group?  There are several options for you.  First is Google Voice.  You can select a local number that is forwarded to another number.  You can set-up voice-mail to receive messages when you do not answer the phone call.  The message is then sent to your mobile phone via a text and to your email box.

The second option is Send-Hub which also allows you to select a number and receive free phone calls to that number and send texts from your computer.  Send-Hub even has apps you can download to use from your mobile phone.

Thursday, November 15, 2012

Ways to Save on Starting Your Own Business

It is not new information to small business owners that spending having too much money on starting your own business can negatively impact its success Starting a business does not need to cost a lot of cash. Be cheap since most of this money typically comes from owner savings. Here are some tips to start a business for less money and having a more successful business plan: